The Team Behind the Camera: My Journey With the Creative Force That Brought BirthToRemember to Life

When I started BirthToRemember in 2023, I wasn’t entirely sure what I was stepping into. I had a vision-a deeply personal and powerful one-of documenting and sharing stories of holistic births, real women, real strength, and the magic that unfolds when you merge science with soulful healing. But I quickly learned that having a vision wasn’t enough. Execution, especially in today’s digital world, is an entirely different beast. That’s where my team came in.

This blog isn’t about medical miracles or fertility treatments. It’s about the people behind the scenes. The ones who held the camera when I was too tired to lift my phone. The ones who cheered me on when views dropped, engagement dipped, and doubts crept in. This is a tribute to my creative team-my social media warriors-who made BirthToRemember more than just an idea. They made it a movement.

From Camera Shy to Camera Ready: The First Few Months

The beginning of BirthToRemember was a mix of hope and hesitation. I had no experience being in front of a camera consistently. As a gynecologist, I was more comfortable in an OPD room than on Instagram Reels. The thought of scripting, shooting, editing-and then repeating the process every single week-was overwhelming. It was too much pressure. The pressure to perform and the pressure to stick there. And the numbers, will invariable disappoint you, at some point.

But my team? They never let me feel that fear alone.

They didn’t just teach me how to face the lens-they made it fun. They brought out a side of me I hadn’t seen before: a storyteller, a guide, a content creator. The early shoots were chaotic-missed angles, noisy clinics, sudden patient calls-but there was laughter, learning, and so much warmth.

The Digital Dip: When the Numbers Dropped

Every content creator hits it-the slump. And I was no exception.

There were months when nothing was growing. No new followers, no exciting DMs, no spike in reach. The reels we worked so hard on barely made a dent. We tried trending audios, new formats, long captions, short captions-everything. And still, silence.

That’s when the doubt crept in.

“Maybe this is not for me.”

“Maybe people don’t care about holistic birth stories.”

“Maybe I’m wasting my team’s time.”

But my team stood strong. They reminded me that impact isn’t always visible in numbers. That behind every like was a real person. A woman trying to conceive. A couple looking for answers. A first-time mom finding hope.

They pulled me back up when I was ready to give in. Not just with strategy, but with soul.

The Stagnation Phase: The Hardest of All

There’s something even harder than failure: stagnation. When everything feels like it’s standing still. You’re doing everything right, but the needle refuses to move.

That phase lasted almost 9 months for us. Engagement dropped. Comments were fewer. Ideas felt recycled. I felt creatively depleted. Content burn out. Is real.

But my team did something beautiful-they evolved.

They stopped looking at me as just a gynecologist and started building me as a brand. They reimagined how we told stories. They proposed collaborations, experimented with newer formats like visual birth stories, behind-the-scenes in the clinic, and even bloopers (which, surprisingly, did really well!).

They also made me rest. They recognised the signs of burnout even before I did. They encouraged breaks, reduced shoot loads, and helped me schedule posts in advance so I could breathe. That level of empathy is rare in the digital world, and I’m so deeply grateful for it.

The Bounce: When the Stories Took Off

And then, almost out of nowhere, the bounce happened.

And then one day, one reel took off and we are growing. Again.

Suddenly, DMs were flooding in. Emails from across the country. Couples who had lost hope were now reaching out with curiosity. Consultations. Patients.

The energy shifted, not just online but in the clinic. Women came in saying they had seen our stories. They wanted water births, music therapy, hypnobirthing-everything they had seen on our page.

That bounce wasn’t luck. It was preparation meeting opportunity. It was my team’s relentless creativity, consistency, and belief that made it happen.

Behind Every Post, A Person

It’s easy to forget that behind every reel, every trending audio, every hashtag-there’s a person. Someone who planned, filmed, edited, uploaded, re-uploaded, and prayed the algorithm would be kind.

My team became those people.

They weren’t just videographers and editors. They were visionaries.

They brainstormed content pillars that aligned with my core values-positive birthing, natural fertility, mind-body healing, integrative medicine. They sat through countless planning sessions, dealt with bad lighting, unpredictable schedules, and last-minute reshoots with grace and patience.

They taught me the power of community-building-not just creating for likes, but for connection. And that changed everything.

They Dreamed Bigger Than I Did

The most beautiful part of this journey?

They didn’t stay in their lane.

They started suggesting campaign ideas. They wanted BirthToRemember to become a movement, not just a page. They envisioned pop-ups, workshops, collaborative events with doulas and wellness experts. They expanded their skill set-one learned analytics, another dabbled in storytelling, a third started managing content calendars for better consistency.

They treated BirthToRemember like it was their own. And that made all the difference.

Our Shooting Days: A Ritual in Itself

Our shoot days are more than just content creation. They’re therapy.

We begin with chai. Always. Then a quick huddle on what we’re filming that day. Sometimes it’s a patient testimonial. Sometimes an educational reel on fertility. Sometimes just a glimpse of what a “positive birthing experience” looks like in real life.

But what makes it special is the vibe. There’s music, laughter, spontaneous creativity. They let me be me-whether I’m tired, goofy, overwhelmed, or teary-eyed. They hold space. And that reflects in the content.

We’ve filmed through power cuts, monsoon madness, and even during personal loss. But each time, the camera kept rolling. Because it wasn’t about content. It was about commitment.

The Growth Isn’t Just Mine-It’s Ours

BirthToRemember now has over 86 thousand followers. But what matters more is that it’s become a safe space. For women, couples, young girls, and even skeptical partners who message us saying, “Thank you for opening our eyes.”

That’s not my achievement. That’s ours.

My team grew with me. Personally, professionally, and spiritually. They learned to tune into the feminine rhythm of our brand-the flow, the gentleness, the strength, the intuition. They moved away from just “posting” and moved into storytelling with purpose.

And as they grew, I grew.

From Burnout to Boundaries

There was a time I thought I had to do it all. See patients. Be present online. Plan posts. Respond to DMs. Handle trolls. Be informative but entertaining. Be authentic but not too raw.

It was exhausting.

But my team helped me set boundaries. They took over my calendar, filtered messages, scheduled batch shoots so I could focus on what I do best-healing.

They respected my time. They guarded my energy. They made sure I could show up as myself, not as a burned-out version of me.

Lessons I’ve Learned Through Them

1. You don’t need to go viral to be valuable.

2. The right team will push you, but never pressure you.

3. Consistency beats trends. Always.

4. Rest is a form of productivity.

5. Creativity is a collective process.

6. Your mission matters more than metrics.

7. Loyalty and alignment matter more than skill. Skills can be taught-values cannot.

To My Team: Thank You

You saw me when I couldn’t see myself.

You brought me to life, creatively and emotionally.

You made BirthToRemember and now Birthwave a reality.

You believed in me through slow months, zero-view reels, negative comments, and self-doubt storms.

You taught me that real growth is internal. That the biggest win is the impact, not the insight numbers.

And most importantly-you reminded me that no dream is too big when you have the right people beside you.

Final Thoughts: The Birth We Often Overlook

We speak a lot about the birth of babies.

But some of the most profound births happen inside us-as creators, as doctors, as women, as leaders.

BirthToRemember wasn’t just the name of a project. It was my own rebirth into a more expressive, creative, and conscious version of myself.

And that would have never happened without my team.

So if you’re reading this and you have a dream-find your people. The ones who get your vision even when you whisper it. The ones who will hold your phone, your hand, and your heart.

Because with them? Anything is possible.